Hitting The Market

 

Paul Riggins

Paul Riggins
Government Sales
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September, 22 2014

IFAI EXPO 2014

The Industrial Fabrics Association International has been around for over one hundred years. That is an impressive amount of time for any trade association to exist. On top of its long standing years, those who are new to the IFAI and its origins will learn that the association has a fascinating background which includes a group of fourteen manufactures who begin the association to decide in what manner they would conform pricing and weight standards for their products. Though this is not the case now and considered illegal in today. The association has created a great place for manufactures and suppliers to gain further one on one attention at the IFAI Expo along with other events, certification programs, technical services, material sourcing, and publications for divisions pertaining to many markets in the Textile world.

 

BondCote has been involved with the IFAI since the mid 1970’s. We have been a proud member of the association and have attended the IFAI Expo for many years. BondCote has found the publications that IFAI bring to the table produce wonderful insight on other companies and provide advertising opportunities. BondCote has also attend IFAI Canada which provided us with an outlook on the Canadian markets and with the help our states (Virginia) exporting program, BondCote has successfully started an internal export program and have expanded to many other international markets and trade events. We are happy to be a part of this long standing association and look forward to see what the future holds for IFAI.

 

If you are attending this year’s IFAI Expo at the Minneapolis Convention Center in Minneapolis, Minnesota please stop by our booth #1129. We would love for you to stop by and say hello or schedule a meeting as several of our sales team including myself will be attending the show.

You can email  Paul Riggins

Cite Source:

“Our History.” IFAI.com. Industrial Fabrics Association International, 2014 Published. Web. 22, September 2014 Accessed.


 

June 26th, 2014

A World of Colors

There are many aspects of color that one can write about. In order to keep this newsletter post short, I did research to better understand what colors are good for business, and what colors can be helpful to any business on any platform of marketing and branding. Granted there is an overwhelming amount of information. This article is to help explain how something as simple as color can help your business.

Let us look at the way colors affect us in our everyday life. The red traffic light means “stop” and green means “go”. This is a universal message our brain recognizes every time we approach a traffic light. We also see color as a brand. A prime example is John Deere. The first thing most people think of is the classic green and yellow colors that are  part of their brand. Another example is the orange color of Home Depot. Orange stands out amongst other colors in their market. It is believed that orange is a color of “action” and is known to inspire the human mind. So, could you really think of a better way to get customers to start those DIY projects?

Can a company trademark a color by law? Yes! Both John Deere and Home Depot have been successful in trademarking their designated colors.. Some companies have been successful in branding their color with enough advertising and marketing that the consumer recognizes the brand without seeing the rest of the artwork on the logo. Companies such as Lowes, McDonalds, and Starbucks have been successful without the color trademarks.

In the United States, the United States Supreme Court held that a color could be used as a trademark in the case of Qualitex Co. v. Jacobson Products Co., Inc., 514 U.S. 159 (1995). But! The trademark owner must show that the trademark color has acquired substantial distinctiveness, and the color indicates source of the goods to which it is applied.

Color that inspires or encourages action is red. This is proven in a Global Color Survey held by colormatters.com that clearly shows red as a color of power. Some researchers believe black is the color of authority and power. Which is right; researchers or 130,000 people from around the world that participated in the survey?   In China, red is a symbol of good fortune and joy, so much in fact it is forbidden at funerals.  Their government is most affiliated with the color red.

I looked at the psychological effects when induced to colors to better understand how colors affect us. Warm colors do cause us to have emotions such as green for calming and red for anger. Have you ever said, “I am so angry I am seeing red”? This is an association your brain makes with the feeling of anger. The Egyptians practiced treatments of Chromotherapy, though considered a pseudoscience to today’s standards. The method would place subjects in rooms or make them stare at painted items or papers with specific colors in mind.

Red was used as a stimulant and to increase body circulation. Yellow was thought to cleanse the body. Orange was used to heal and increase energy whereas Blue was to sooth and treat pains. Our cold or warm nature can have an effect on colors we select for our homes or offices. If you are generally warm then you will most likely select cool colors such as light blues, whites, and grays. If you are generally cold you will most likely choose warmer colors such as reds, oranges, and tans. Even locker rooms with pink walls have been perceived to make opposing teams weaker giving the home teams an advantage.  Though there is still much research needed to understand what makes this work in our minds, most researchers agree colors can have influence on how we act and feel but they are subject to the individual person. Meaning results may vary from person to person, mostly dependent upon factors such as cultures and surroundings.

Okay, so how does this information help your business? Let’s talk more on marketing. If you are a start-up business,  consider the colors you choose for your advertising, media, and websites. First let’s look at designing, I would always recommend using the same rule home designers use in their rooms to make the colors pop! The 60-30-10 rule will keep you with safe options and remain a base for you to expand on if you want to add other colors to your pallet. The 60-30-10 rule begins with 60% of the dominate color, 30% of the secondary color, and 10% of an accent color. You cannot go wrong with this rule. Another option when working with photos for your advertisements is pulling colors out of the photos and still using the 60-30-10 rule but letting the 10% become the accented photo.

When selecting colors consider the language the color sometimes speaks. Blue is considered a sad color at times, why?  Look at the way the color is used in the US language today. Just like the “Seeing Red” example mentioned earlier, people use colors to express themselves; “I’m in a blue mood”, “Singing the blues”, “It’s another blue Monday”. Most importantly, do not associate your advertising with confusing color and mood schemes.  You would not want to send out a flyer that says “Give Peace a Chance” and make the flyer 60% red. Mastering the color affect can not only help you become a visually stunning marketing artist, but will help your business position its brand positively. We will cover the cultural aspects of color when doing business in other countries for the next newsletter.

 

Below is the Global Color Survey, try keeping the below in mind on your next project. Results of The Global Color Survey by www.colormatters.com Over 130,000 people from all points on the globe took the survey. Here are the results:

Black – Bad Luck, Mourning
Blue – Favorite Color, Dependable
Brown – Inexpensive
Dark Blue – Dignity
Dark Yellow – Least Favorite Color
Gold – High Quality, Expensive
Green – Good Luck
Muted Yellow – Nausea
Red (tomato)– Powerful, Sexiness, Good-tasting
Silver – High Technology
White – Deity, Pure
Yellow – Happy

You can also see how something as simple as selecting colors can tell about you as a person. Try this quiz and see how accurate it is! http://colorquiz.com/quiz.php

 


 

March 17th, 2014

I found this great article on Linkedin.com about social media and if its really a good idea to throw your business into the social media pool without arm floats. The fact is yes! You have nothing to lose by this and much to gain. I hope you enjoy this article as I did.
(PR)

 

Seven Methods that Business Owners Must Use to Win at Social Media
There are a lot of business owners don’t realize the importance of having a strong social media presence. Not to mention that social media has become very prevalent and will continue to be that way even more so as time goes on. In fact, many clients and customers find businesses on social media platforms such as Facebook, Twitter, Google Plus, LinkedIn, and others. Individuals are spending a large portion of their days on these sites, and the numbers are just increasing. It is in every business owner’s best interest to get on the bandwagon as soon as possible because if they miss out, their competitors who have a strong online presence will be taking their clients and customers. That is a scary thought.
Below are listed seven methods for business owners to use in order to develop a strong online presence so potential buyers will connect

  • Be Sure to Optimize Pages and Profiles – It is absolutely recommended that business owners open up a Facebook account, and get a page for their business created. Using Twitter, LinkedIn, and Google Plus are good platforms to start with as well. First thing is to create a clean avatar as their profile pictures. A picture of themselves is recommended because people want to connect with the owner of the business more than the business itself. For a Facebook business page it is okay to use the logo as the profile picture. However, for most platforms it is best to use a clean picture of yourself as the avatar. The be sure to fill out the about pages in detail, about yourself and your interests, and your professional life. For Twitter you have 160 characters to play with for the profile, so in that case it is best use the keywords that describe yourself. People want to see your picture and want to read about who you are and what you are about.
  • Say Hello to New Connections – A lot of people do not realize the importance of this but welcoming new connections is a must. You are going to have a lot of new followers on Twitter and Google Plus each day and it becomes impossible to welcome new followers in those platforms. However, on Facebook and LinkedIn, you will have the option to accept new connections, therefore be sure to take that opportunity to do that. By welcoming them, you open up the possibility for a relationship which will lead to a sale. If you do not welcome new connections on Facebook and LinkedIn, these individuals will think of you as cold and less receptive. That is not how you want to appear as a business owner.
  • Always Dish Out High Quality Content – If you want to appear to be professional online, you need to post your own blog posts, as well as articles written up by others, and compelling, informative images, and mix it up and make sure 80% of it is in your own niche. The other 20% can be non-niche related and in fact it is recommended because this way you can reach out to others who may share different interests that could be interested in joining your network. Either way, make sure the content you are sharing is of good quality.
  • Never Over Promote – Once in a while it is okay to talk about your business, and any special announcements you may have but keeping the promotion must be kept to a minimum- no more than twice a week. People do not want to be sold. They want to develop relationships with you first, then many times they will become your client/customer.
  • Under Posting is just as Bad as Over Posting – Do not post too often or too little on any network. If you over post, it will clog up your friends’ feeds and that will alienate them, and if you underpost, no one will know you exist. It is recommended to post 10 times on Facebook for instance, spread through out the day. On Twitter, it is okay to post every 2 hours because your tweets quickly get buried in tweets.
  • Be Sure to Always Engage – If you put out great content, people will like, favorite, comment, share and retweet your stuff. Do the same for them. It shows that you care to interact as a pet peeve people will understandably have is a social snob and that will not help you earn a successful online presence.
  • Hold Back on Dishing Out Negativity and Controversial Content – The one thing that is a huge turn off to people is negativity such as complaining and cursing. We all have bad days however it is best to keep it off of your social networks as vents will turn people away from you. There are other creative methods to express your feelings without risk. Do not share controversial, adult, political, religious and graphic material because that will also turn people away. The only time this is an exception is if you have a Facebook page that is specifically for any of that described. However, keep it off of your profiles. People are looking at the profiles of business owners and what you put out there can make you or break you. It is a fact.

Just be certain to get on the social media bandwagon as this is where many of your potential business contacts are hanging out. If you don’t you could be leaving a lot of money on the table, for your competitors to pocket.

 

Cite Sourced:
Slozberg, Miriam “Seven Methods that Business Owners Must Use to Win at Social Media” Linkedin.com. 17, March 2014 Published. 17, March 2014 Accessed.

Article By: Miriam Slozberg